As General Manager, Site Operations & Sales Administration, you are responsible for overseeing all nationwide threading operations and sales support functions, ensuring operational efficiency, product quality, customer satisfaction, and seamless contract-to-cash performance. You will lead both the Site Operations and Sales Administration teams to meet strategic goals while aligning operational execution with business demands.

Responsibilities

Strategic & Operational Leadership

• Define the vision and strategic direction for Site Operations and Sales Administration to support overall company objectives.
• Align operational execution with commercial strategy, ensuring end-to-end efficiency from production planning to customer delivery.
• Lead cross-functional initiatives to drive operational excellence, digital transformation, and customer satisfaction improvements.
• Identify opportunities for innovation, cost reduction, and process automation across departments.

Operations Management

• Oversee and coordinate nationwide site operations for all Dextra product range including threading, quality control, tooling, and regional site performance.
• Monitor daily, weekly, and monthly site activity plans, deliverables and ensure compliance with company standards for safety, output, and quality; ensuring complete project & customer satisfaction.
• Implement effective utilization of equipment and manpower to meet demand while optimizing productivity and cost.
• Ensure preventive and corrective maintenance programs are rigorously applied to maintain asset performance and longevity.
• Drive the standardization of work instructions, safety practices, and technical procedures across all regional operations.

Sales Support & Order Fulfillment

• Lead the Sales Administration team to manage the full lifecycle of customer orders: from contract entry, validation, and order processing to fulfillment and invoicing.
• Ensure accurate and timely coordination with planning, logistics, and supply chain teams to meet customer delivery expectations.
• Monitor compliance with customer contracts (pricing, delivery terms, payment schedules) and initiate corrective actions where needed.
• Anticipate and resolve customer escalations, working closely with the sales and technical teams to deliver proactive solutions.
• Enhance the use of ERP/CRM systems to streamline order management and data accuracy.

Forecasting, Planning & Demand Management

• Consolidate input from commercial and production teams to develop reliable demand forecasts.
• Balance customer demand with production capacity and inventory levels to ensure product availability and service continuity.
• Analyze historical trends, market data, and sales pipeline to anticipate demand shifts and adapt operational plans accordingly.
• Ensure accurate and timely communication of planning data across teams to avoid disruptions in supply or delivery.

Budgeting, Cost Control & Performance Management

• Develop and manage annual operating budgets for both site operations and sales administration.
• Track and analyze budget variances, site operating expenses, and cost-to-serve indicators to optimize performance.
• Implement cost-saving measures while preserving quality, safety, and customer satisfaction.
• Monitor and report on key performance indicators (KPIs) and ensure alignment with corporate targets.

People Leadership & Talent Development

• Provide strong leadership to a geographically distributed team including regional operations managers and sales admin professionals.
• Build a cohesive management team by setting clear expectations, fostering collaboration, and promoting accountability.
• Develop and execute talent development plans including training, coaching, succession planning, and team engagement activities.
• Promote a culture of continuous improvement, operational discipline, and shared responsibility for customer experience.

Coordination & Communication

• Serve as the key liaison between operations, commercial, planning, finance, and supply chain departments.
• Facilitate regular cross-functional reviews to align production and sales strategies with customer priorities and business goals.
• Ensure structured communication channels exist across all levels of the organization, promoting transparency, responsiveness, and agility.
• Report performance and critical issues to senior management, proposing actionable solutions and strategic recommendations.