Mission:
The General Manager, Precast is a key business leader responsible for driving the growth, profitability, and market penetration of the precast product line across the Group’s global footprint. This role is highly commercial in nature, focused on business development, strategic partnerships, and sales enablement.
The General Manager, Precast works closely with regional sales teams to identify opportunities, support project acquisition, and deliver tailored, competitive offers. The role also involves guiding the long-term product strategy, supported by technical experts and the centralized engineering team based in Thailand.
Key responsibilities:
Market Expansion & Business Development
- Drive revenue growth through proactive market development - with a focus on underpenetrated regions including Europe and North America -, client acquisition, and project targeting strategies
- Identify and develop new markets, customer segments, and strategic partnerships for the precast product line.
- Strengthen Dextra’s presence in key regions such as the Middle East, continuing momentum built by predecessor.
- Define and implement go-to-market strategies for the Precast product line in each region and support regional sales efforts to grow the business pipeline.
- Define and oversee pricing strategies, deal structuring, and value-based sales arguments to ensure profitability in alignment with business objectives and market positioning.
Sales Strategy & Customer Engagement
- Identify and establish strategic relationships with specifiers, contractors, fabricators, and distributors.
- Act as the commercial lead for major project opportunities, including negotiation support and client engagement in coordination with regional sales teams.
- Collaborate closely with regional sales teams to support project pursuits, win strategies, and closing efforts.
- Lead specification work with consulting engineers and end-users to ensure Dextra products are positioned early in project design.
- Serve as a key commercial interface, offering tailored value propositions to clients.
Product & Strategy Leadership
- Define and roll out a long-term, coherent strategy for the precast product line that supports group-wide sales and profitability targets.
- Ensure the product roadmap evolves with market trends, customer expectations, and construction innovations.
- Promote synergy and cross-selling opportunities with adjacent product lines across the Group.
Operational Excellence & Commercial Coordination
- Maintain and manage a consolidated CRM and project pipeline to prioritize opportunities and monitor performance.
- Validate project-level profitability (P&L) and support bid/no-bid decisions on major projects.
- Provide guidance to local teams on pricing, offer strategy, margin optimization, and technical positioning.
- Collaborate with legal and finance teams to support contract negotiations, commercial terms, and risk management.
Marketing, Promotion & Brand Visibility
- Develop impactful marketing and sales materials, including case studies and product documentation, in coordination with the Marketing team.
- Initiate and oversee digital marketing campaigns (LinkedIn, publications, etc.) to elevate brand visibility.
- Lead both digital and traditional promotional initiatives to raise awareness of the Precast product line.
- Regularly update and train internal stakeholders on new developments, reference projects, and key wins.
- Represent Dextra at trade fairs, client meetings, and industry events to drive visibility and brand positioning.
Product Development & Market Intelligence
- Capture and share real-time feedback from markets and clients to guide product adaptation and innovation.
- Maintain strong awareness of competitor activities, market conditions, certification standards and regulatory shifts to continuously adapt the offering.
- Oversee product prequalification, certification initiatives as needed for market access and registration efforts with public and private sector bodies.
Cross-Functional Collaboration
- Coordinate with internal teams across marketing, operations, legal, and supply chain to ensure aligned execution.
- Work closely with the Bangkok-based engineering and technical support team to ensure timely delivery of high-quality technical proposals, custom solutions, and post-sales support.
Qualifications:
- At least a Bachelor’s or Master’s degree in Civil Engineering, Business, or related discipline.
- Minimum 7–10 years in sales, business development, or product management, with proven success in the precast or concrete construction sector. International exposure is highly valued.
- Fluency in English required; other languages such as French, German, or Arabic are a plus.
IT Skills:
- Proficient in Microsoft Office, Salesforce (or equivalent CRM), and design tools (e.g., AutoCAD, BIM).
Other technical skills:
- Demonstrated experience in international business development within the construction or infrastructure sectors.
- Proven capabilities in sales strategy, key account management, and pricing leadership.
- A strong entrepreneurial mindset with a track record of successfully opening new markets.
- Excellent negotiation, influencing, and relationship-building skills.
- Solid understanding of precast concrete solutions and construction methods.
- Ability to translate complex technical concepts into commercially viable solutions.
- Familiarity with certification processes, specification work, and regulatory environments.
- High level of autonomy and self-motivation in managing responsibilities across geographies.
- Strong collaboration skills and ability to lead within a matrix organizational structure.
- Cultural adaptability and effectiveness in working with diverse regional and international teams.
- Willingness to travel frequently to support sales or projects on-site