Business Development Manager: role & purpose

The Business Development Manager is a strategic market development and demand creation role, responsible for expanding the presence and adoption of Dextra solutions (Bars, Geotec, FRP) through early-stage influence and upstream engagement.

He/She drives market penetration by targeting key applications, consultants, authorities, and project owners, ensuring Dextra systems are specified, approved, and positioned early in the design phase.

Acting as a bridge between markets, Product Management, Engineering, and Sales, the role shapes technical preference, contributes to long-term growth, and supports revenue generation by enabling project capture through specification influence and standardization. This role is not a sales function but is a key commercial growth enabler within the new organization.

Market Development & Demand Creation

• Identify and prioritize high‑potential applications, segments and stakeholders to accelerate specification and market penetration.

• Target key consultants, designers, project owners and authorities to influence early design decisions.

• Support regional teams on mega‑projects, strategic customers, and cross‑territory opportunities.
• Actively support and align with the global Key Account Management approach by contributing upstream insights, technical positioning, and specification strategies for Dextra’s Key Accounts.
• Provide early upstream intelligence to regions and BD leadership to maximize Dextra’s commercial positioning on major projects.
• Work closely with regional Sales teams to support the conversion of specification wins into revenue, tracking influence-to-sales conversion.

Specification Influence & Stakeholders Engagement

• Promote Dextra solutions to engineering firms, designers, consultants, authorities and project owners and drive adoption of Dextra technical specifications for Bars, Geotec and FRP Products.
• Drive the adoption of Dextra technical specifications in early design stages
• Deliver technical presentations and value‑engineering discussions that support commercial differentiation.
• Maintain active engagement throughout early project phases to secure specification positioning.
• Support regions in adapting and deploying specifications according to local market needs.

Market Intelligence & Portfolio Feedback

• Identify product gaps, market opportunities, and competitive threats, then communicate these to Product Management for roadmap alignment.
• Provide structured feedback on application trends, market needs, and competitor strategies.
• Propose improvements to existing specifications based on field experience, project feedback, and market evolution.
• Provide guidance to regions on how to adopt or adapt specifications for local markets.

• Consolidate and structure testing evidence in coordination with Product Management, Product Engineering & Performance, and QC to support approvals, specifications, and technical credibility, ensuring full traceability and compliance.
• Develop and maintain design guidance notes, standard technical details, and application recommendations.
• Provide concept-level technical support (design justification, compliance note) during complex tenders and strategic pursuits.
• Support approvals, certifications, and acceptance by authorities and key clients.
• Maintain Dextra’s presence on approved product lists for consultants, contractors, and governmental authorities and track inclusion in ongoing tenders and projects
• Clearly communicate Dextra’s technical advantages and validated product capabilities to project stakeholders.
• Ensure that all specifications, design notes, and technical positioning remain fully aligned with validated product capabilities and approved performance limits.

• Identify product gaps, emerging applications, and competitive threats.
• Provide structured market feedback to Product Management to support roadmap alignment.
• Propose improvements to specifications based on field experience and market evolution.
• Highlight opportunities where Dextra is underrepresented and support targeted penetration strategies.

• Participate in national and international standardization committees, technical working groups, and industry associations, to support market acceptance and commercial growth.
• Lead submissions and documentation supporting standards, approvals, and regulatory recognition.
• Advocate for acceptance of Dextra solutions within applicable codes and approval frameworks.
• Track and analyze upcoming regulatory changes impacting Bars, Geotec, or FRP Products.
• Ensure all standardization initiatives support long-term product positioning and market growth.

Scope Boundaries:

The role directly contributes to revenue growth by creating demand, enabling specifications, and supporting strategic project capture.

• Product Management – roadmap alignment, product capabilities, positioning, market feedback
• Product Engineering and Performance / QC – testing evidence, compliance, qualification, technical validation
• Business Development Leadership – targeting strategy and mega-projects positioning
• Commercial Operations - Tender & Project Mgt – feasibility input and technical clarifications during early tender phases
• Regional Sales Teams – Opportunity conversion, project intelligence, consultant contacts, local specification needs, strategic client focus, key accounts, mega‑projects.
• Key Account Managers – alignment on upstream engagement, specification strategy, and long-term technical positioning of Dextra with global and regional key accounts.

• Specifications library and templates
• Standardization documentation & committee notes
• Competitive specification mapping (per region)
• Technical influence presentations and consultant packs
• Product capability database (from Product Management & Product Engineering and Performance)
• Approved lists and authority requirements trackers

Guardian of quality and nuclear safety:

• Ensure that specifications and standardization activities comply with nuclear safety requirements.
• Provide accurate and conservative technical justification for nuclear projects.
• Escalate any safety-related concern to Product Engineering and Performance or Management.
• Maintain traceable and validated technical documentation.

• Engineering degree (Civil, Structural, Mechanical) preferred; MSc in Engineering or equivalent training is a plus.
• 5-8 years working with engineering firms, technical sales, specifications, consulting, or standardization bodies.
• Excellent command of spoken and written English.
• Strong in MS Office, CRM/PLM tools, documentation systems; Power BI is a plus
• Ability to leverage AI-based tools to improve efficiency, analyze information, and support decision-making.
• Comfortable engaging with consultants, authorities, and technical committees
• Ability to write clear and robust technical specifications
• Strong influence and advocacy capabilities